Self-publishing

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How can branding help you sell more books?

How can branding help you sell more books by Sarah Lentz

Why does branding matter?I've been doing some research on book marketing tactics -- so I can include the best books I find in a list for my next book, Writers in the Red. My book won't be long enough to contain everything you'd ever want to know about self-publishing, so the least I can do is provide a list of books that have actually helped me sell more of my own books. If I want that list, I'm pretty sure the readers...

A new Udemy course and plans for 2018

HypothyroidWriter.com new Udemy course 2018 goals post_Sarah Lentz

A new Udemy course for a new yearI took advantage of a New Year's sale for Udemy and a $5 credit they sent me by email to nab a brand new course I bookmarked and almost bought during the Black Friday sale. The full price (i.e. when Udemy isn't having one of its fantastic sales) is $200. I paid $5.99. What is this course, you ask? Writing with Flair 2.0: How to Become an Exceptional Writer with Shani Raja (Ex-Wall Street Journal Editor). So...

When your fears about your writing come true…

HypothyroidWriter.com writing fears blog post Sarah Lentz

Naming the fearsThe other day, I was looking over a mind-map I'd created for my first book and reading the bits about the fears I had with regard to writing and self-publishing it. These (some of them, at least) will no doubt sound familiar: the fear that I'll put months into writing this book only to realize that no one cares to read it -- much less spend money on itthe fear that no matter how much time and effort I put...

A tale of two editors

HypothyroidWriter.com two editors blog post Sarah Lentz

A Tale of Two Editors​Long ago . . . or, actually, in early fall of 2016, an author (also nameless) sought out an editor for her finished novel, and her writing coach recommended someone, whom she contacted -- eager to have her work polished by a first-rate professional.This editor quoted her a price of over a thousand dollars -- with $1,000 in advance. The author was reassured that this was merely what she should expect to pay for professional editing,...

The first year with Amazon’s AMS ads — one author’s review

HypothyroidWriter.com AMS ads blog post Sarah Lentz

My first year with AMS adsI started using AMS ads shortly after signing up for Derek Doepker's KD Sales Machine -- a little more than a month after the day I launched my first self-published book, The Hypothyroid Writer, on October 20th, 2016.The ads made an immediate, noticeable difference in my book's sales, and I created ads for each new book as I finished and launched it. The more ads I had, the more I was spending on them each month,...

5 places to find free and helpful instruction in book cover design

HypothyroidWriter.com book cover design blog post Sarah Lentz

Design PrinciplesBefore we explore the tutorials that help you make the most of your design program of choice, we need to address a common misconception: the idea that the beauty of a design is entirely subjective. It isn't. To be clear, I'm talking about external beauty. While different people are drawn to different designs, the beauty of a particular design isn't all in the eye of the beholder. Some design principles are universal. And flouting these principals generally leads to a disappointing...

5 steps to creating a formatted interior template for your print journal, planner, or workbook

HypothyroidWriter.com blog graphic for journal interior post Sarah Lentz

D.I.Y. Journal / Planner / Workbook DesignHave you ever wanted to design a journal to suit your own particular journaling style -- or that of someone you love? How about a planner for your friend who'd like to combine the things he likes best about the bullet journal with his favorite features from another journal?Or how about a workbook to serve as a companion to the book you just wrote -- something to help your readers apply what you're teaching...