A tale of two editors

HypothyroidWriter.com two editors blog post Sarah Lentz

A Tale of Two Editors​Long ago . . . or, actually, in early fall of 2016, an author (also nameless) sought out an editor for her finished novel, and her writing coach recommended someone, whom she contacted -- eager to have her work polished by a first-rate professional.This editor quoted her a price of over a thousand dollars -- with $1,000 in advance. The author was reassured that this was merely what she should expect to pay for professional editing,...

The first year with Amazon’s AMS ads — one author’s review

HypothyroidWriter.com AMS ads blog post Sarah Lentz

My first year with AMS adsI started using AMS ads shortly after signing up for Derek Doepker's KD Sales Machine -- a little more than a month after the day I launched my first self-published book, The Hypothyroid Writer, on October 20th, 2016.The ads made an immediate, noticeable difference in my book's sales, and I created ads for each new book as I finished and launched it. The more ads I had, the more I was spending on them each month,...

5 places to find free and helpful instruction in book cover design

HypothyroidWriter.com book cover design blog post Sarah Lentz

Design PrinciplesBefore we explore the tutorials that help you make the most of your design program of choice, we need to address a common misconception: the idea that the beauty of a design is entirely subjective. It isn't. To be clear, I'm talking about external beauty. While different people are drawn to different designs, the beauty of a particular design isn't all in the eye of the beholder. Some design principles are universal. And flouting these principals generally leads to a disappointing...

Five places to buy stylish, smart, & budget-friendly work-at-home shoes

HypothyroidWriter.com work-at-home shoes blog post Sarah Lentz

How do your feet set the stage?The right shoes can be a critical element of your writing environment (both inner and outer). If they affect our self-perception when we're wearing them to an office (or other workplace away from home), why would they not affect us when we're working at home?Some of my shoes say, "I'm all about the comfort, right now," while others say, "I'm a professional (with excellent taste), and I'm the best at what I do."It might...

5 reasons why this blog is a terrible place to learn how to build your email list

HypothyroidWriter.com email list blog post Sarah Lentz

"Sign up NOW for . . . oh, never mind. Carry on."I know, I know. Email lists are prime real estate if you're an authorpreneur looking to sell more of your books, or if you're an affiliate marketer wanting to earn some serious coin promoting other people's great stuff in your emails. I remember all the emails I got when the Genius Blogger's Toolkit was on sale. I unsubscribed from some lists, just because they emailed me about it every freaking...

5 steps to creating a formatted interior template for your print journal, planner, or workbook

HypothyroidWriter.com blog graphic for journal interior post Sarah Lentz

D.I.Y. Journal / Planner / Workbook DesignHave you ever wanted to design a journal to suit your own particular journaling style -- or that of someone you love? How about a planner for your friend who'd like to combine the things he likes best about the bullet journal with his favorite features from another journal?Or how about a workbook to serve as a companion to the book you just wrote -- something to help your readers apply what you're teaching...

The Hypothyroid Trouble-maker

HypothyroidWriter.com hypothyroid hellion blog post Sarah Lentz

You are nobody's snowflake.Whatever you want to put after the word "hypothyroid" -- trouble-maker, hellion, badass -- you know you can't give up in the push for better thyroid care. There's too much at stake. I don't know how many doctors you've met who've told you something along the lines of the following:[*NOTE: Might be good to have something nearby (preferably not a person) to punch or squeeze while reading this list.]"You don't look sick to me."  "Well, your TSH value is...