book launch

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What did I learn from botching my first novel launch?

Oh, the places we’ll go (in our heads) when we’re launching a first novel. Where did I go? Nowhere nice, friends. But I did learn a few things worth passing on.  What have I learned?  First of all, since this is my first novel, it’s hard to know whether my results might have been better if I’d done a better job on the cover or the book description — or on the writing of the novel itself. I had a...

Book Launch Evolution

book launch evolution

[*UPDATE: As of Tuesday, August 1st — Day 1 of the free launch for The Lazarus Door — so far, I’m less than thrilled with the results of the promos I set up this time. So, maybe the title should be “Book Launch Devolution” or “Book Launch Follies.” Live and learn. I’ll post an update on the results.] The book launch for my first novel, The Lazarus Door, will go a bit differently from previous launches. As I sketched out a...

Launching the first novel

How different can launching a novel be from launching a nonfiction book? I’m about to find out. I’m getting ready to launch my first novel, The Lazarus Door — after finishing the launch for my fourth nonfiction book, Writer Overwhelmed! I was so nervous about launching my first novel that I went ahead and submitted my book to Kindle Scout. I thought, “Hey, if Kindle Press wants to publish a novel, I can just lean back and let them handle...

The Kindle Scout verdict is in.

The hard-working souls at Kindle Press have just emailed me to let me know they won’t be offering me a publishing contract for The Lazarus Door. Considering my book was only “hot and trending” for the last 48 hours of its 30-day campaign, I’m not surprised. But now I can get down the business of publishing it myself. I’ve already been working on the following: Creating a list of keywords for my Amazon ad campaigns for this novel (as well as...