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The first year with Amazon’s AMS ads — one author’s review

HypothyroidWriter.com AMS ads blog post Sarah Lentz

My first year with AMS adsI started using AMS ads shortly after signing up for Derek Doepker's KD Sales Machine -- a little more than a month after the day I launched my first self-published book, The Hypothyroid Writer, on October 20th, 2016.The ads made an immediate, noticeable difference in my book's sales, and I created ads for each new book as I finished and launched it. The more ads I had, the more I was spending on them each month,...

What did I learn from botching my first novel launch?

Oh, the places we’ll go (in our heads) when we’re launching a first novel. Where did I go? Nowhere nice, friends. But I did learn a few things worth passing on.  What have I learned?  First of all, since this is my first novel, it’s hard to know whether my results might have been better if I’d done a better job on the cover or the book description — or on the writing of the novel itself. I had a...

Launching the first novel

How different can launching a novel be from launching a nonfiction book? I’m about to find out. I’m getting ready to launch my first novel, The Lazarus Door — after finishing the launch for my fourth nonfiction book, Writer Overwhelmed! I was so nervous about launching my first novel that I went ahead and submitted my book to Kindle Scout. I thought, “Hey, if Kindle Press wants to publish a novel, I can just lean back and let them handle...