self-publishing

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How can branding help you sell more books?

How can branding help you sell more books by Sarah Lentz

Why does branding matter?I've been doing some research on book marketing tactics -- so I can include the best books I find in a list for my next book, Writers in the Red. My book won't be long enough to contain everything you'd ever want to know about self-publishing, so the least I can do is provide a list of books that have actually helped me sell more of my own books. If I want that list, I'm pretty sure the readers...

When your fears about your writing come true…

HypothyroidWriter.com writing fears blog post Sarah Lentz

Naming the fearsThe other day, I was looking over a mind-map I'd created for my first book and reading the bits about the fears I had with regard to writing and self-publishing it. These (some of them, at least) will no doubt sound familiar: the fear that I'll put months into writing this book only to realize that no one cares to read it -- much less spend money on itthe fear that no matter how much time and effort I put...

5 steps to creating a formatted interior template for your print journal, planner, or workbook

HypothyroidWriter.com blog graphic for journal interior post Sarah Lentz

D.I.Y. Journal / Planner / Workbook DesignHave you ever wanted to design a journal to suit your own particular journaling style -- or that of someone you love? How about a planner for your friend who'd like to combine the things he likes best about the bullet journal with his favorite features from another journal?Or how about a workbook to serve as a companion to the book you just wrote -- something to help your readers apply what you're teaching...

From idea to brain dump to outline to writing your first book

HypothyroidWriter.com book outline blog post Sarah Lentz

In the beginning...Every book starts with an idea. Then we take that idea and build on it -- breaking it down into sub-ideas -- often by creating an outline. Often that outline starts out as a list or a mind-map -- a visual brain-dump. From there, we flesh it out. We take the big ideas that sprang from that first idea and expand on them, seeing where each one takes us and making connections as we go. We turn those big ideas into...

What is the point of the Hypothyroid Writer blog?

HypothyroidWriter.com blog purpose post Sarah Lentz

Passion & PurposeI started this blog primarily to help fellow authors with health challenges (including hypothyroidism) and tight budgets to get their books written, polished, published, and sold.And this is still the main driving force for HypothyroidWriter.com.Because I want other writers with low energy and too-much-month-at-the-end-of-the-money to get their words out there, without waiting for someone else to decide it's worth publishing.And I also want to help authors on a shoestring budget to create and publish books to get everything...

Book Cover Design Tip: Adding Depth to Text with Canva

HypothyroidWriter.com Aesthetic craftsmanship Canva post Sarah Lentz

One of the things I learned to do fairly recently with Canva is to add depth to the text on my book covers — without giving them a thick and ungainly drop-shadow. Photoshop (PS) fans may point out that their program of choice makes it easy to add shadow and adjust the settings (glow, transparency, etc.) until it looks just right. Maybe Canva doesn’t have all the features PS has, but for me and many others, it’s a heck of a...

Book Launch Evolution

book launch evolution

[*UPDATE: As of Tuesday, August 1st — Day 1 of the free launch for The Lazarus Door — so far, I’m less than thrilled with the results of the promos I set up this time. So, maybe the title should be “Book Launch Devolution” or “Book Launch Follies.” Live and learn. I’ll post an update on the results.] The book launch for my first novel, The Lazarus Door, will go a bit differently from previous launches. As I sketched out a...